Tag: Data Analysis
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TikTok fined by EU regulators over GDPR – again
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This week, a short-form video platform TikTok, owned by Chinese ByteDance, was sued by EU regulators once again for failing to sufficiently protect user data under EU law. With 175 million users in Europe, it is no surprise the platform has been scrutinised through the the GDPR (General Data Protection…
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Case study: Google Merch B2B Business Expansion
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As part of the Digital Analytics Specialist programme at IHM Business School, we wrote an exam on the topic of a potential B2B expansion plan for the Google Merchandise store. The exam entailed the following requirements: Executive Summary Measurement Plan for Google Merchandise’s Reselling Programme Identifying key touchpoints and potential…