Author: Jessica
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Chinese GenAI – fearsome dragon or paper tiger?
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Artificial intelligence is becoming a bigger topic for each passing day. While AI has existed for a long time, generative AI has only been accessible to a greater public for a relatively short time. The release of ChatGPT in 2022 has not only had an influence on our everyday tasks…
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TikTok fined by EU regulators over GDPR – again
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This week, a short-form video platform TikTok, owned by Chinese ByteDance, was sued by EU regulators once again for failing to sufficiently protect user data under EU law. With 175 million users in Europe, it is no surprise the platform has been scrutinised through the the GDPR (General Data Protection…
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When cheap comes at a price – the dark side of Temu
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Production has a cost. The question is, who pays for it? We have all seen the ads. The bright orange logo invites us to “shop like a millionaire” while enticing us with prices that are simply too good to be true. Yet, despite a plethora of articles on questionable labour…
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AI and the decline of human thought
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You heard it here last – AI is making us stupid. At least, that is what some people have understood from Microsoft’s recently published study on how generative AI impacts critical thinking. In their study, Microsoft found that knowledge workers who outsource fact-checking and analysis to GenAI might see a…
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Case study: Google Merch B2B Business Expansion
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As part of the Digital Analytics Specialist programme at IHM Business School, we wrote an exam on the topic of a potential B2B expansion plan for the Google Merchandise store. The exam entailed the following requirements: Executive Summary Measurement Plan for Google Merchandise’s Reselling Programme Identifying key touchpoints and potential…